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January 28, 2012

Hello Kitty – the Billion Dollar Brand

Filed under: Other Shopping — Tags: — admin @ 5:43 am

What brand or brands can you think of that earn more than a billion dollars a year for the companies that own them? The first things that come to mind are such things as I-Pad, Kindle, Xbox, and other electronic gadgetry. One thing that probably didn’t come to mind is Hello Kitty. Yes, it’s true. Hello Kitty is a brand that brings in more than a billion dollars each year for its parent company, Sanrio. It’s easy to see why when there are so many products available that now come emblazoned with the cute cat’s image. You can purchase many different school supplies, housewares, even Hello Kitty bedding! Let’s face it, the image of this famous brand is now everywhere. There’s no escaping it. Because the brand is now so popular and lucrative, you can be assured that it’s a brand that is here to stay. We can expect to see Hello Kitty products for many years to come.

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